Digital Marketing-Tools and Techniques

A Guest lecture was conducted for PGDM & PGDM (IB) 38120585_2041164272625416_5015557323872010240_ostudents batch 2018-2020. Ms. Kuljeet Kaur, Manager, IOCL shared an in-depth and highly comprehensive details on ‘#Digital #Marketing: Tools and Techniques’. A few key concepts that were discussed included vanity matrix, SEO, SEM, viral marketing and others. The session was highly interactive and very informative.

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