Evolution of prevalent business models imparting Digital education in India

Traditionally, the Indian education system evolved from the ‘Gurukul’ tradition. As time passed by, certain cities such as Varanasi in Uttar Pradesh, Kanchipuram in Tamil Nadu etc.evolved as learning hubs, with famous learning centres. By the end of the British era, this tradition had been rendered almost entirely redundant, with formal schooling taking its place. A revolution is taking place in the education system. As a result, a new phase of education has emerged i.e. “e-Learning”. E-Learning refers to innovative use of technology in exchanging ideas and providing access to more people. The primary requirement of online education is to smooth the progress of learning and perk up the performance by developing, using, and managing appropriate technical procedures and processes. The digital learning market in India can be categorized from the ‘provider side’ and the ‘user side’. The provider side consists of companies offering Learning Management Systems (LMS) for content and assessment solutions. The user side consists of K-12 segment, Higher Education, Professional Courses, Skill Development, Language Training, Test Prep and MOOCs.Digital learning in the K-12 space comprises segments such as Smart Class solutions, Online Tutoring, Online Preparation for Exams, Simulation and Virtual Reality, STEM Learning, AR and Robotics, and Assessment. Sub-segments like Simulation, STEM and Augmented Reality, Tablet Learning, and Online Tutoring are at an early stage of adoption but demonstrate a massive potential. Massive Open Online Courses (MOOCs) introduced in 2012 have revolutionized online education, making elite education accessible and affordable to millions across the globe, and have received massive investment and support from corporates and from elite educational institutes such as Stanford, Harvard, and MIT. A MOOC is an online course aimed at unlimited participation and open access via the web. Apart from traditional course supplies such as video lectures and readings, Khan Academy was established in 2006, provides micro-lectures (largely focusing on K12 topics) on public platforms like You Tube, and makes these lectures, exercises, and resources free to learners and instructors around the world. Short term, outcome based training model works extensively for working professionals who cannot afford to carve out time separately to attend trainings and up skill giving up their jobs. The training methodology involves outcome based learning which results in career advancement of its learners delivered through promotions, pay raises or better quality of work. The Tablet Learning Solution industry offers multiple benefits over book learning by enabling the delivery of textbooks in an enriched manner. Edutor, Sharpedge Learning, Class teacher Learning Solutions, Prazas Learning (Tabtor), Iprof, Robomate (MT Educare) and Penta T-Pad are some of the key players in the tablet learning solutions industry. Open and Distance Learning Universities and Institutes like IGNOU (Indira Gandhi National Open University) offers the largest number of certificate courses at affordable rates. NIIT Limited offers learning management and training delivery solutions to corporations, institutions, and individuals in 40 countries. Educomp is the largest Education Company in India and has reached over 30 million learners and educators across 65,000 schools since 1994. Intellipaat, started in 2011, provides online training to IT professionals through corporate training and self-paced courses. Learn Social works on an aggregator model and offers live instructor-led online courses on a wide range of topics including technology, languages, business management, robotics, arts such as music, editing, and many others.

Dr. Niti Saxena

Associate Professor

niti saxena



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