Markathon 2017

Markathon 2017 is being organized on 17th February 2017 at JIMS Auditorium, JIMS Kalkaji, New Delhi. This event included various competition segments like Admad show, Master of market, IPL auction, Kabadi Bazar, Case Study and Ad-Guru.



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Introduction to User Experience Research and Design


UX Research and Design is anexciting and growing field. UX Research is about gaining an understanding of conducting interviews, evaluating systems, and analyzing systems using principles of good design. UX Design involves the generation of promising design solutions and the creation of prototypes at multiple levels of fidelity. By interleaving successive phases of UX Research and Design, one can learn from inevitable mistakes and improve towards a product with a good UX.

What is User Experience?      

We’ve all had good and bad experiences with products that we use in our daily lives. So thinking for a minute about what makes an experience good and what makes an experience not so good leads to the below.

What is Good UX?

When we think about a good experience, we think of a product that is useful and that helps us accomplish something that we need to do. We might want a product that it is easy to learn and easy to figure out how to get things with it. It should be helpful, helps us accomplish something that is important to us. The words that we might use to describe are as follows:

  1. It’s accessible.
  2. We can access it on the devices and in the places that we need, and using the motor perceptual capabilities that we have available to us.
  3. It’s attractive.
  4. Perhaps its pleasant to look at, pleasant to interact with.
  5. It might even be, in some cases, fun to interact with.
  6. It might help us to feel more connected to other people or to the organization or the company that’s providing the service or the product.
  7. There we dream that a product could be delightful and that the experience could leave us feeling better than we did when we started using it.
  8. And in the end, a good user experience is satisfying.

What is bad UX?

What about a bad user experience?

  1. We might think of a bad user experience as being one that’s stressful.
  2. One that perhaps we don’t really know how to use the system to do what we need to do.
  3. Perhaps that’s because it’s confusing.
  4. We’re not sure which way to go, or how to use the different features that are available.
  5. Maybe it’s ugly.
  6. Maybe it works okay, but it’s just kind of unpleasant to look at, or is inelegant.
  7. It’s not enjoyable.
  8. It’s distracting.
  9. Perhaps it forces us to do things or engage with, features of the system that are not part of what we’re trying to accomplish, and therefore maybe it’s inefficient.
  10. It takes too long to do things and maybe it’s tedious.
  11. It forces us to re-enter information that we’ve already given it or that is should already know.
  12. Some systems can even be condescending. They force us to do things in ways that don’t take advantage of our knowledge and our skills and our abilities.
  13. Some systems can feel inconsiderate. They don’t allow us to do things the way that we want to do them. They force us to do it the way that their designers have decided things should work.
  14. And, in the end, a bad user experience is often frustrating. We leave the experience feeling worse than we did when we started.

By Ms Barkha Narang

Assistant Professor



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A merit certificate distribution ceremony was held on 6th February 2017 in the college’s auditorium. The ceremony took place in high spirits. Merit Certificates were distributed to the meritorious students who were overall toppers and to  the subject toppers.The certificates were distributed by our Honourable Chairman Sir Dr. Amit Gupta and HOD madam Dr. Rashmi Bhatia to the second and third year students of BBA and BCOM Hons. program.

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Increasing Child Labour: diminishing future of India


One the major problems and a big reason for concern in our country nowadays is child labour which is taking future of the country through the young generation, into a black hole. Small children istead of lying with toys and enjoying the childhood, are being made to work hard like labors, put in much more strength than efforts than their age and abitlity. The mere reason behind this in most of the cases is found to be  the financial needs of the family which are lacked by parents. They are made to work for different types of low profile jobs like house maids, servants, helpers etc at low cost for the long hours.

It is found that every year millions of children are dragged into this and also ratio of girls to boys is 2:1, as it is easy to force girls in this than boys. With the increase in education of the middle and upper class, people are becoming aware and do not prefer child as labors. Hence decrease the number a bit, but overall it remains negligible.

Majorly child labor is found in areas of households. Agriculture is the another major share holder of this serious crime. Apart from this various places of entertainment and eating joints, small scale industries like crackers, matchstick productions etc. kids get indulged in this crime at a very early age of 5 -7yrs and hence is neglected from their basic rights of education, childhood and financially secure future.

A big setback of this trend is that the children are not allowed to keep their earned money. Analysis find that the major reasons for child labor are big family sizes for which parents income in poor class is not enough to support basic food and shelter, uneducation in parents, high levels of poverty, well – suited body structure of children for putting high manual work.

Inspite of making and implementing different laws and acts for reducing and banning child labor, like putting a penalty of about Rs. 50,000 and imprisonment of around 1 – 3yrs, the effect is not that big and the crime is as usual existing.

This problem can be fought with effective financial development which can satisfy the money deficiency of the poor families. Secondly this can be reduced if parents of such families are given good enough jobs to earn basic necessities. Also cheap Education institutions should be available with flexible timings for the children. Government schemes should be marketed more to make citizens aware and alert about child trafficking and hence vanishing child labor. Various Govt. schemes like “integrated child development services”, “Mahatma Gandhi national rural employment history guarantee act”, “Kishore vaigyanik Protsahan Yojna”, etc. should be worked upon more seriously. Bachpan Bachao Aandolan, Care India, Child Fund, Ride India, Talaash Association and many more NGO’s  are already and many more should be developed to work on this serious issue.

By Ms Shradha Goyal

Assistant Professor

sardha goel


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Importance of College Education

The world is dynamic and the only thing constant is “time”. There is time for everything under the sun; time to live and die, time to learn and become a better person and time to abstain from learning.

Education is lifeline of mankind. Without it , a person is lost and forever fated. In this vibrant world, one needs to be abreast of the environment and that is when education and learning comes in.

The purpose of learning is to get better, upgrade and becomes useful to oneself, family, community, country and the world at large.,


Education is the system or process of acquiring knowledge and skills whether formally or informally. But the main issue here is acquiring knowledge and skills properly which takes place in a formal setting as in colleges.

The process of acquiring formal education begins right from pre-school till tertiary institutions(which could be college, university etc). Knowledge acquired along  educational path inspires a person to think differentlyand do something substantial with his or her life.

The final destinationof learning is college. From college, so many destinies and fate would be decided depending on the kind of courses to be studied. The significance of a college degree is to equipped an individual with the relevant techniques and information requires for the survival outside the college.In addition, specialisation is utmost impotant in college. There is a course to opt for majors, after which one becomes an expert or a guru in areas related to the course. When deciding upon a course of study, one or more courses could be selected but the probable student would surely focus on one.

Moreover, there are two levels of education offered in college:

The Undergraduate level and Post Graduate level. The former introduces the student to the essential knowledge needed to become victorious in which field chosen while the latter deals with specialised and exhaustive training in the chosen course of study. This intensive training makes the person become conversant and grounded in his or her chosen profession. When this study is finished, they are awarded with Masters degree or PhD. These degrees imply that such an individual with an MSc or PhD certificate is master in the chosen area of specialisation From there, they can go on to devise thing, build up theories and other required things to benefit mankind.

College education does not only help students to acquire jobs, but also to know how to put in their money in feasible businesses. For example, with the fundamental accounting information, a student will not have to pay an professional to manage his/her business. In addition, with knowledge in accounting, students are able to plan on how to spend their incomes judiciously

However, it does imply that someone cannot specialise in another field of interest. Moreover, I have seen folks who are specialists in more than one areaof study. This can happen if such individual has a chic for being grounded in many areas . Forinstance, somebody with an MSc in Computer Science may decide to get better his knowledge base in commercial areas and thus decides to get an MSc in Economics. Life is flexible and so are the community living it.

College education gives students an opening to mingle and make new friends that they could not have met outside college.A new social circle with different people different talents is created. As they intermingle with fresh people from different cultures, they learn how to clinch diversity, and get rid ofsome stereotypes associated with some cultures. Furthermore, in college students can easily go forward with their diffrent career choices. For instance, if a student is talented in sports, he/she can participate in various sports and foster his/her career because various cultural programmes,sports day etc  are celebrated in colleges which give a chance to budding singers,dancers,artists etc.


Finally, the purpose of education is to advance our thought patterns, lifestyle, attitude to life in general and help sharpen our fate so that we can live enhanced life and become responsible and craft opportunities for others to take advantage from.

To conclude, the relevance of getting a college degree is to get ready oneself to outshine and flourish in one’s chosen career. But one thing is definite, college degree makes an individual become valuable in whatever area they find themselves.



Shweta Khandelwal

Assistant Professor

Jagannath International Management School.



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Inter-campus Debate competition

Areeba Malick of BBA IV (E) won the 2nd Prize in Inter-campus Debate competition held at JIMS Lajpat Nagar on 1st Feb 2017.  The debate was on  Demonetisation ” A political game changer or historical blunder” .

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Knowledge management: Important for Educational institutes?

Dynamic business environment has shifted the focus of organizations from being traditional to learning organizations. Intense competition is reaching education institutes as well. Every educational institute aims to benchmark its practices with those of already existing as world-class academic institutes like IIT’s, IIM’s, and NIT’s. Thus, in a fast pace environment, importance of knowledge workers have been increasing rapidly. Organizations develop new insights through its effective knowledge management practices thereby promoting continuous learning. But is knowledge management practiced or allowed to practice in institutions of India? Knowledge management is measured using knowledge creation and acquisition, transformation and storage, feedback and improvement, and dissemination and usage.However, linking it to educational institutes is of utmost importance now days. Increasing research in this area also focuses onfaculty member’s performance in management institutes, whichis being assessed based on their competency in teaching, research, administration, and consultancy. According to the research it is believed that faculty members are expected to perform administrative tasks efficiently (Chawla &Lenka, 2015). The immense amount of workload hardly leaves any time for them to think out of the box. Therefore, their research output is minimal. Moreover, many institutes in India discourage funding of national and international conferences/seminars/ workshops, which is a major impediment in their professional growth. Lack of exposure of faculty members is one of the reasons for their dismal performance in classroom teaching and research. They hardly get chance for collaboration and knowledge sharing. Secondly, such institutes focus mainly on infrastructure building with less emphasis on allocation of resources for basic and applied research and development. These activities consume a lot of time and money. Therefore, top management is not motivated enough to invest in full research and development. So, scope for knowledge creation and acquisition becomes narrow. However, there are institutes that are among few of the top management institutes in India as they invite academicians and industry experts for imparting guest lectures. But, there is little scope of knowledge sharing in all the management institutes because of competition, envy, job insecurity, and fear of losing their position. They also have fear of unknown factors, otherwise called as uncertainty avoidance, which is low in Indian organizations (Tripathi, Nongmaithem, Mitkovic, Ristic, &Zdravkovic, 2010). Faculty members in these institutes remain secluded and concerned for their own development. They are afraid to share ideas and knowledge with faculty fraternity both within and outside the institute. There is hardly any collaboration on writing joint papers, projects, and conducting conferences, workshops, and seminars. Every institute has institutionalized knowledge in the form of library, which stores research projects, resources, and video lectures of well-known academicians and researchers. However, these knowledge repositories are not updated regularly. Thus, knowledge sharing is poor in Indian organization, which is a barrier towards effective knowledge management practices. Therefore, there is a strong need for educational institutes to realize the importance of knowledge management and make its awareness happens at all the levels be it individual, team, or organizational level. Unless faculty will not consider putting their effort in application of knowledge management practices, the organization will not be able to achieve its one of the step of becoming a learning organization.


Dr Saniya Chawla

Assistant Professor: JIMS Kalkaji




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Inter College Sports Event, “SPARDHA-2017 hosted by NDIM

New Delhi Institute of Management (NDIM), New Delhi, organised a two day Inter College Sports Event, “SPARDHA-2017” from 19th Jan to 20st Jan, 2017 at Jasola Sports complex and the Institute campus.

The students participated in the various events with great zeal, passion and enthusiasm.Various events viz a viz. Cricket, Pool,Volleyball, Kho-Kho, Tug of War, Badminton, Table Tennis, Chess, Carom, Basketball and Foot ball were a part of this mega event which provided an ideal platform to the students to compete with their peers and showcase their talent.

In this mega event Basketball Girls team won 2nd position. They won trophy, cash award and medals. All the participant students got the participation certificate too.

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9th Annual Distinguished Leader Lecture

The 9th Annual Distinguished Leader Lecture on “Role of Youth in Nation Building” was held at Shri Sathya Sai Auditorium, Lodhi Road on 17th January, 2017. Shri Alok Kumar Verma, IPS Commissioner of Police, Delhi graced the event as the Chief Guest and spoke about how the youth of our country can contribute to nation building.

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Common habits of successful investors

Every Investor does not take the full advantage of his investments. Building wealth and achieving long-term goals has been proven the main aim of investors time and again. What separates the successful investors from the remaining investors?

Various researches have revealed the six common habits of successful investors which are discussed in this article.

  1. Developing a long term plan & ignoring short term profits

When we plan for the higher returns, we should invest from a long term perspective. For most people, investing isn’t about getting rich quickly, or even making as much money as possible or as they can.

Successful investors do know the importance of developing a plan—and sticking with it. Planning does matter for the execution of investments decisions smoothly.

A Fidelity study of 401(k) participants has found that engaging in planning, either with a Fidelity representative or when Fidelity’s online tools are used, helped some people to identify opportunities to improve their plans, and take action. Thus people who planned for their investments, tended to increase their saving rates. A plan need not to be very complicated or expensive. A plan can be framed with the help of a financial planner


  1. Be a supersaver

The most important factors that determine our financial future may be how much and how often the investor saves. Much of the emphasis is generally given to the returns which is the mistake done by large number of failed investors.

Investors can secure their old age by making savings and thus ensuring retirement readiness. For workers closer to retirement, a combination of delaying retirement and saving more makes the biggest difference.

How much should you save for retirement? Fidelity suggests putting at least 15% of your income each year. Thus “saving enough, and saving consistently, are important habits to achieve long-term financial goals.”


  1. Not changing investment plan

When the stock market tanks, it’s only human to want to run for shelter due to our inherent aversion to suffering losses. And investor can certainly feel better to stop putting additional funds to work in the market. But the best investors understand their time horizon, financial capacity for losses, and emotional tolerance for market ups and downs, and they do maintain an allocation of stocks so that they can live with in good markets and bad.

If an investor is tempted to move to cash when the stock market plunges we must consider a more balanced, less volatile asset mix that we can stick with.


  1. Never put all the eggs in one basket

If an investor wants to increase potential returns, he has to accept more potential risk. But diversification is often said to be the exception to the rule—a trade-off between risk and reward is always required.

Successful investors know that diversification can help managing the risk to a greater extent. This is what diversification is all about. It will not help in maximizing the gains in rising stock markets, but it can also capture a large portion of the profits over the longer term with less volatility than just investing in stocks. That smoother ride will likely make it easier for the investor to stay the course when the market shakes, rattles, and rolls.


  • A successful investor has the habit of diversifying investments among stocks, bonds, and cash etc. Diversification cannot guarantee us the gains, or that investor won’t experience a loss, but does aim to provide a reasonable trade-off of risk and reward. On the stock front, diversifying across regions, sectors, investment styles—value and growth—and size—small, mid- and large-cap stocks.


  1. Focusing on generating after tax returns

Successful investors know as to how to make money and also what they retain after taxes. That’s why it is utmost important to consider the investment account type and the tax characteristics of the investments that an investor have.

Accounts that offer tax benefits can play an important role in generating after-tax returns. Think about “account location”—so that how much money to put into different types of accounts, based on their respective tax treatment. Then we need to consider “asset location”—which type of investments we keep in each account, based on the tax efficiency of the investment and the tax treatment of the account type. A successful investor considers putting money in the least tax-efficient investments.

There is a lot of complexity and risk in the financial world, but some of the most important habits of successful investors are pretty simple. If you need to  build a smart plan and stick to that irrespective of market changes, save enough money for future, make reasonable investment choices, and beware of taxes. These are the key traits that may lead to investing success.


Ms Pooja Rana

Assistant Professor

JIMS Kalkaji

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